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Topic: Gree Electric Cracking the Household Photovoltaic Market

Miss Dong Mingzhu, the chairwoman of Gree Electric who is also hailed as ‘one of the toughest businesswomen in China’, is ready to aim at the household photovoltaic market following her successful venture into new energy auto industry.

Household photovoltaic power device has been well recognized with years of dedication and promotion of the governments, enterprises and the whole society. At present, Chinese household photovoltaic market is of great demand especially during the booming period. Miss Dong’s attempt to tap into the household photovoltaic market will bring her the unrivaled dominance over the market.

Gree Electric adopts the system integration into household photovoltaic power device so as to purchase the innovated and money-saving household appliance. On the basis of standard configuration of 3-5 kw rated output, Gree household photovoltaic power market is planned to make the turnover of ￥20 billion with the minimum yearly shipment volume of 1 million sets.

Gree Electric has been prompt to expand the market with the help of its tens of thousands of physical stores and agencies nationwide. The strongest weapon of Dong is her competitive price to install the power product of less than ￥5.8 for each watts. Furthermore, Gree Electric beats other medium and small enterprises hollow at the supporting financing measures. The clients can take the household photovoltaic power product back home only with 20% down payment.

Gree Electric stepping into household PV market will undoubtedly subdivide the existing market pattern. Hundreds of medium and small enterprises will face a serious challenge of market dominance, and the whole industry will encounter the reshuffle. Whilst the Gree is much more likely to take over the most of household photovoltaic poverty alleviation market and photovoltaic household well-off market.

Gree Electric under the leadership of Miss Dong has made the annual output value of about ￥300 billion, which is equivalent to that of photovoltaic industry. Backed by the finished distribution channel and after-sale service system, their terminal sellers are able to master the skills of installing the household PV devices just with the short-time training. And so far, no company in photovoltaic industry is capable to compete with Gree, nor the top three solar industry bigwigs which are Trina Solar, GCL, JinKo Solar.

Gree also has the fulfilled confidence to show its marketing strategy to the existing photovoltaic developers. Owing to the lack of time and money on the marketing, the existing photovoltaic enterprises are hard to compete with Gree.

Nevertheless Midea, the household appliance tycoon who also owns the completed distribution channel system, is a vigorous competitor for Gree. In fact, the industry leading enterprises have been well recognized by the customers with their features and services. It won’t be a long time before Haier, Gree and Midea forming a new tripartite confrontation pattern.

Cooperation Tips the Scales

The cooperation with the existing photovoltaic leader companies tips the scales for Gree, Haier or Midea. Of course no suppliers will turn down their order and at that time the three bigwigs could make fortune with the lowest cost.

It is beneficial for the customers as they could obtain a good service on the household photovoltaic power stations. It is predicted that the price of system installation of Gree Electric in 2018 will be at around ￥5.

The dedication of the three leading enterprises into the household photovoltaic power station market has greatly facilitated the market and demand. Maybe in the short term, it may also stunt the existing photovoltaic enterprises. All in all, the advantages always overweight the disadvantages.

Essentially Gree is building up an opening platform with its service channel and brand to welcome all the leading photovoltaic enterprises. Besides, Gree considers to compete with Haier and Midea so as to expand the application of household photovoltaic power stations and promote the overseas market development.

Even though the household photovoltaic market accounts for less than 10% of the whole applicant market, the future development is promising. Particularly the involvement of the several leading companies will create a larger market potential.

Mr. Shi Dinghuan, as the chairman pf CRES and the former Counselor of State Council, holds the view that the engagement of Gree, Haier and Midea contributes to the promotion of household photovoltaic power station. It also has positive impact on the improvement of service, price reduction system and market application expansion. For the photovoltaic industry businesses, they must have the courage to face the challenge while the companies of household photovoltaic retailing should spare no efforts to adjust their marketing strategy. As for those who tend to market into this industry, they should be cautious about the assessment in case of economic deficits. In the shared development market, the photovoltaic industry is supposed to cooperate with household appliance leaders for the win-win future.

By now, Chinese photovoltaic industry has achieved an unprecedented prosperity. It is the right moment for Miss Dong to tap into this industry. Now we can imagine the moment of significant integration between the household appliance industry and the photovoltaic enterprises, for the shared market, for the utmost service.

Please stay tuned to http://www.pvguangzhou.com/ for more industry info.

Posted On: April 16, 2017

Topic: Distributed Photovoltaic Under the Spotlight

The 4th Guangdong Distributed Photovoltaic Forum 2017was successfully wrapped up on March 30, reported by the Sina Finance. A group of prominent entrepreneurs and local energy department officials had shown their utmost confidence to the distributed photovoltaic market on site. They acclaimed that the generating capacity of domestic distributed PV market is projected to reach 6 trillion degrees and after 2020 the distributed photovoltaic will domain the most of cities of Guangdong province.

Mr. Gao Jifan, President & CEO of Trina Solar

Mr. Gao Jifan believes that the domestic distributed photovoltaic market has tremendous outlook. He said, “ there are about 20 million households in Chinese rural areas and a great amount of industrial roofs, which can generate more than 3-4 trillion degree power capacities.” he has calculated the carrying capacity of domestic distributed photovoltaic market will boasts about 6 trillion degrees, which is extremely potential and profitable.

The National Energy Administration has earlier set a goal and strove to achieve 110 GW installed capacity of solar power generation by 2020. Remarkably, in 2017 about 100 GW installed capacity is able to make with a rapid growth. Considering the current installed capacity of 25-30 GW with the year-on-year growth, it is estimated that by 2020 the installed capacity of domestic photovoltaic generating will be 200 GW.

Mr. Fan Junlin, New Energy Industry Office of Guangdong Energy Administration

Mr. Fan Junlin had introduced the development status of Guangdong photovoltaic market. As the solar radiation in Guangdong is quite strong especially in Zhanjiang, Yangjiang and Sanwei cities, the average length for the photovoltaic serving in the whole Guangdong province could be approximately 1000 hours. Besides, owing to the extensive roof areas and the abundant rainfall resources, the photovoltaic outlook is very promising.

Mr. Fan pointed out that the distributed photovoltaic projects in Guangdong province mainly center on the Pearl River Delta regions. By the end of 2016, the total installed capacity of Guangdong’s photovoltaic had been unprecedentedly reached 1.6 million KW, of which 0.9 million KW distributed photovoltaic.

He also denoted that several solid measures has been taken to beef up the development of Guangdong photovoltaic power generation. For instance, project management will be simplified and photovoltaic online record will be made; the photovoltiac power stations will have chances to apply for government support.; subsidies and investment will be put into effect.

Miss Peng Liuqing, Guangzhou Municipal Development & Reform Commission

Miss Peng revealed that since from 2014, Guangzhou has been always focusing on the photovoltaic generating support and in 2016, 12 million subsidies has been assured to invest.

During the 13th Five Year Plan, the newly installed capacity of distributed photovoltaic has seen a steady growth while the increment of photovoltaic power stations will be increased gradually. She claimed that the installed capacity of photovoltaic by 2020 will be above 4 million KW in line with the planning target of Guangdong. With all the continuous efforts, the distributed photovoltaic will be under the spotlight in Guangdong region.

Based in Guangzhou, one of the most promising city to develop the photovoltaic market, the 9th Guangzhou International Solar Photovoltaic Exhibition 2017 (PV Guangzhou 2017) is scheduled to render every insider a unique trade platform. Backed by its experienced exhibition arrangement and a wealth of industry resources, PV Guangzhou 2017 is bound to make a difference to the industry.

For more info, stay tuned to http://www.pvguangzhou.com/index.php?lang=en

Posted On: April 16, 2017

Topic: Distributed Photovoltaic Under the Spotlight

The 4th Guangdong Distributed Photovoltaic Forum 2017was successfully wrapped up on March 30, reported by the Sina Finance. A group of prominent entrepreneurs and local energy department officials had shown their utmost confidence to the distributed photovoltaic market on site. They acclaimed that the generating capacity of domestic distributed PV market is projected to reach 6 trillion degrees and after 2020 the distributed photovoltaic will domain the most of cities of Guangdong province.

Mr. Gao Jifan, President & CEO of Trina Solar

Mr. Gao Jifan believes that the domestic distributed photovoltaic market has tremendous outlook. He said, “ there are about 20 million households in Chinese rural areas and a great amount of industrial roofs, which can generate more than 3-4 trillion degree power capacities.” he has calculated the carrying capacity of domestic distributed photovoltaic market will boasts about 6 trillion degrees, which is extremely potential and profitable.

The National Energy Administration has earlier set a goal and strove to achieve 110 GW installed capacity of solar power generation by 2020. Remarkably, in 2017 about 100 GW installed capacity is able to make with a rapid growth. Considering the current installed capacity of 25-30 GW with the year-on-year growth, it is estimated that by 2020 the installed capacity of domestic photovoltaic generating will be 200 GW.

Mr. Fan Junlin, New Energy Industry Office of Guangdong Energy Administration

Mr. Fan Junlin had introduced the development status of Guangdong photovoltaic market. As the solar radiation in Guangdong is quite strong especially in Zhanjiang, Yangjiang and Sanwei cities, the average length for the photovoltaic serving in the whole Guangdong province could be approximately 1000 hours. Besides, owing to the extensive roof areas and the abundant rainfall resources, the photovoltaic outlook is very promising.

Mr. Fan pointed out that the distributed photovoltaic projects in Guangdong province mainly center on the Pearl River Delta regions. By the end of 2016, the total installed capacity of Guangdong’s photovoltaic had been unprecedentedly reached 1.6 million KW, of which 0.9 million KW distributed photovoltaic.

He also denoted that several solid measures has been taken to beef up the development of Guangdong photovoltaic power generation. For instance, project management will be simplified and photovoltaic online record will be made; the photovoltiac power stations will have chances to apply for government support.; subsidies and investment will be put into effect.

Miss Peng Liuqing, Guangzhou Municipal Development & Reform Commission

Miss Peng revealed that since from 2014, Guangzhou has been always focusing on the photovoltaic generating support and in 2016, 12 million subsidies has been assured to invest.

During the 13th Five Year Plan, the newly installed capacity of distributed photovoltaic has seen a steady growth while the increment of photovoltaic power stations will be increased gradually. She claimed that the installed capacity of photovoltaic by 2020 will be above 4 million KW in line with the planning target of Guangdong. With all the continuous efforts, the distributed photovoltaic will be under the spotlight in Guangdong region.

Based in Guangzhou, one of the most promising city to develop the photovoltaic market, the 9th Guangzhou International Solar Photovoltaic Exhibition 2017 (PV Guangzhou 2017) is scheduled to render every insider a unique trade platform. Backed by its experienced exhibition arrangement and a wealth of industry resources, PV Guangzhou 2017 is bound to make a difference to the industry.

For more info, stay tuned to http://www.pvguangzhou.com/index.php?lang=en

Posted On: April 16, 2017

Topic: 9th Guangzhou International Solar Photovoltaic Exhibition 2017 (PV Guangzhou 2017 for short)

Date: August 16th-18th, 2017

Event Type: Trade Fair/Exhibition Date: August 16th-18th, 2017

Venue: Guangzhou Pazhou · China Import and Export Fair Complex

Add: No.380, Mid of Yuejiang Road, Haizhu Distract, Guangzhou, Guangdong

Organized by: Guangdong Grandeur International Exhibition Group

How PV Guangzhou 2016?

In conformity to the development trend of China’s PV industry, PV Guangzhou 2016 emphasized on distributed PV system and related modules. It attracted the attendance of more than 200 manufacturers, suppliers, and one-stop contractors, such as SAJ, Yingli, Growatt, INVT, EAST, Lsource Technology, Afore, CSG, I-Panda, NPP, Techfine, Yujing, Allgrand Battery, Singfo Solar, BLTY, etc. In just 3 days, more than 30,000 professional visitors (Person-times) from over 109 countries and regions, including USA, Canada, Peru, UK, Italy, Portugal, Spain, Australia, Congo, Egypt, South Africa, Nigeria, India, Pakistan, Singapore, Thailand, etc, set foot in the exhibition hall.

Why PV Guangzhou 2017?

Strongly supported by Guangdong Government, The government goal is to produce 400 million kilowatts. From photovoltaic power generation in 2020, based on 100 million kilowatts in 2015. To encourage the development of PV industry, the government will provide financial support for the key enterprises, innovative projects and photovoltaic application demonstration project.

PV Guangzhou owns a lot of loyal exhibitors, buyers and professional media and they are the reasons to make PV Guangzhou become the perfect bridge for your business trip fruitful! So It’s the best platform for both domestic and overseas companies to seek business opportunities and further development in South China.

Exhibition Scope

1. Photovoltaic production equipment: Silicon rod silicon block silicon ingot production equipment, Silicon wafer production equipment, Battery production equipment, Solar panels/modules production equipment, Film version of the battery production equipment

2. Production technology and research equipment: Photovoltaic cells, Related PV components, PV raw material, PV project and system

3. Solar products

PV Guangzhou 2017 Organizing Committee

Address: Room 401, No. 4, the Third Street of Kehui, Kexue Avenue, Science City, Luogang District, Guangzhou, China

Postcode: 510663

Person: Ms. Eve Cheng

Phone: +86 20 29188156

Fax: +86 20 82579220

E-mail: evepvgz@yeah.net; grand.ev@grahw.com

Website: http://www.pvguangzhou.com

Posted On: March 15, 2017

Topic: PV development trend conforming to energy structure transformation

The urgency of China's energy consumption structure transformation

Energy supply is an important guarantee for economic development. High carbon energy structure not only influences the ecological environment but also leads to a slowdown in economic transformation.

Renewable energy power is the fundamental way to replace fossil energy. Affected by excess capacity and Paris climate change conference and other factors, China's energy structure is entering a profound reform age. It is predicted that the proportion of fossil energy will be reduced from about 80% in 2010 and less than 15% in 2050. Meanwhile, new energy led by PV has a broad space. It is predicted that China’s PV installed capacity will reach 150GW and 500GW in 2020 and 2025 respectively.

Power cost reduction is the key to PV industry development

According to National Energy Administration, China's total installed capacity of PV amounted to 43.18 million kilowatts by the end of 2015, with 15.28 million kilowatts of new PV power generation installed capacity, which makes China become the world's largest PV power generation country. China's PV installed capacity and volume has increased by 40 times in the past 5 years. The output of PV cells and components has always been the first in the world. China’s industrial policies in PV manufacturing and application are maturer, which boosts the steady market growth, and indicates that China's PV industry forges ahead.

PV power generation is a clean energy with the greatest potential for application. In the next five years, PV electricity costs will decrease approximately 50%. In terms of industrial train and system construction, open power market, perfect transmission with motor system, decreasing financial interest and son on will provide market system guarantee for industry development in the next 5 years. Furthermore, in terms of manufacturing, decreasing product costs and improving quality and system will be the key to a significant decline in the cost of PV power.

Industrial upgrading & advanced technology

In 2015, National Energy Administration launched Top Runner Program to stimulate product market demand and promote enterprises’ technological upgrading and product quality.

It is expected that manufacture polysilicon solar cell with conversion efficiency will reach 18.5% and silicon solar cell of 21% in 2016. Due to the quality of semiconductor grade silicon components, conversion efficiency will be improved and costs will reduced in the future, which means silicon will become the best technology to reduce electricity costs and the trend of future market development. PERC technology can improve conversion efficiency of silicon solar cell of 1%, while polysilicon solar cell of 0.5%. In the next few years PERC combined with MWT and N silicon will lead to more efficient product industry.

Monocrystalline silicon to be the mainstream

The output of China's silicon solar cell reached 16.5GW in 2015, accounting for 39% of global production capacity. It will climb to 41% in 2016. In 2015, due to the rapid upgrading of technology and the decreasing costs, this situation has changed. In the first half of 2015 the price difference between polysilicon and monocrystalline silicon was 0.15-0.3 RMB /W, while in the second half of 2015 the price difference of mainstream products was less than 0.1 RMB /W. It is expected that the construction investment of PV power station led by silicon will be reduced to 5.8 RMB and component cost will be decreased by 25%. The cost of PV power generation will probably decrease more than 50%, which is benefit for humans enjoying the clean energy and suitable environment.

Welcome to PV Guangzhou2016! Look forward to your participation sincerely!

Date: September 26-28, 2016

Venue: China Import & Export Fair Complex

Posted On: July 28, 2016